During the event, Thu Minh took over the patronage of the transport of rhino female Eliska from ZOO Dvur Kralove to Mkomazi National Park in Tanzania. ZOO Dvur Kralove is world-wide known for their breeding successes of rhinos and conservation activities. Eliska is the fourth black rhino to be transported from the zoo back home to Africa to support a local rhino population. Previously transported rhinos to Tanzania have successfully bred already.

In general, the campaign Wild for Life aims to mobilize millions of people to participate in the process of making commitments and taking action to end the illegal trade in wildlife. The symbol species include: Orangutan, Sea Turtle, Pangolin, Rosewood, Rhino, Elephant, Helmeted Hornbill and Tiger and they are represented by UN Goodwill Ambassadors and celebrities, e.g. Thu Minh, Gisele Bündchen, Neymar JR etc.